- Series: Chicago Studies in Ethnomusicology
- Paperback: 240 pages
- Publisher: University Of Chicago Press (April 23, 2013)
- Language: English
- ISBN-10: 0226923967
- ISBN-13: 978-0226923963
Exploring Peru’s lively music industry and the studio producers, radio DJs, and program directors that drive it, Gentleman Troubadours and Andean Pop Stars
is a fascinating account of the deliberate development of artistic
taste. Focusing on popular huayno music and the ways it has been
promoted to Peru’s emerging middle class, Joshua Tucker tells a complex
story of identity making and the marketing forces entangled with it,
providing crucial insights into the dynamics among art, class, and
ethnicity that reach far beyond the Andes.
Tucker
focuses on the music of Ayacucho, Peru, examining how media workers and
intellectuals there transformed the city’s huayno music into the
country’s most popular style. By marketing contemporary huayno against
its traditional counterpart, these agents, Tucker argues, have
paradoxically reinforced ethnic hierarchies at the same time that they
have challenged them. Navigating between a burgeoning Andean bourgeoisie
and a music industry eager to sell them symbols of newfound
sophistication, Gentleman Troubadours and Andean Pop Stars is a deep account of the real people behind cultural change.
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